Look out for the CIA – Children’s Intelligence Agency

CIA Childrens Intelligence Agency Detective Dot Family Clan



Did you know that in kids’ media, only 2.9% of characters are black, boys are twice as likely to take the lead. In cartoons, 0% of princesses are coders, boys are twice as likely to take the lead, 73% of characters have white Caucasian skin (compared to only 15% of people in the world!), and 92% of female characters are underweight. Plus, not one superhero recycles. That’s not right.

There’s other crazy stuff going on too. Why is a tub of posh ice cream made in England more expensive than a new T-shirt made in China? It doesn’t make sense. Stories shape how we think about ourselves and the world. From the moment we pop out of the womb, we’re bombarded with subtle and not-so-subtle messages about our gender, race, sexuality and visibility. Currently, those stories show us that if you’re white and male, you’re more visible. They tell us that if you’re a girl you should be an air stewardess, not a pilot, and if you’re a boy you can’t like pink.

That’s why the Children’s Intelligence Agency (C.I.A) was created. Adults can be boring, and say stupid things about how nothing ever changes; they don’t always tell the truth, and sometimes they don’t even notice what’s going on… and they certainly don’t ask nearly enough questions.

That’s not right. This needs to change. They created Detective Dot to inspire the next generation to be coders, not Kardashians. If anyone can get to the bottom of this nonsense and really make a change to this world, it’s kids.

Detective Dot

Dot eats binary for breakfast, logic for lunch and HTML for tea.

Detective Dot

Detective Dot is a nine-year-old coder and part of the CIA: Children’s Intelligence Agency, a global network of young spies who assemble to solve worldwide problems. She must investigate teenage trillionaire Shelly Belly and her global tech empire. Alongside her flying robot sidekick Drone, and selfie-loving, Tumble. Dot must utilise all her gadgets and sharp skills to solve the case! Detective Dot knows a smartphone is nothing without a smart brain to use it.

Created by UK startup Bright Little Labs, founded by Sophie Deen in 2015, Detective Dot brings a storytelling approach to teaching coding and analytical skills, complementing the computing curriculum now running in primary schools. As well as being adventure packed, Dot is a role model for all kids.

In today’s children’s entertainment and media, 0% of princesses are coders, boys are twice as likely to take the lead, less than 3% of characters are people-of-colour and 92% of females are underweight! And not one superhero recycles.The world of Dot brings a creative breath of fresh air to children’s characters and escapes this “norm”. Bright Little Labs believe that the media has a critical role to play in shaping how our children learn and think.  We want children to believe they can achieve anything and that they should question everything – this is where Detective Dot and her friends come in. Making computer science more accessible to both kids and parents.Detective Dot 1

Kids can become a part of the CIA and Dot’s world with the MegaPack, which includes:

  • Detective Dot book
  • CIA membership card
  • Six fun misisons
  • Personalised CIA letter
  • CIA sticker sheet
  • Lifelong CIA membership


Aimed at smart kids aged 8+ the book and activity pack is delivered in a Top Secret envelope addressed to your child, with a personalised invitation to join the C.I.A (The Children’s Intelligence Agency).   The C.I.A are a shadowy group of child geniuses whose mission is to use technology to investigate global mysteries, injustices and rotten teachers.  No-one ever suspects the kids, which is how the C.I.A has managed to bring down some of the most sophisticated criminal networks in the world.

The book is the brainchild of Sophie Deen founder of kids edtech company Bright Little Labs.  With coding now a compulsory subject for kids aged 5 and above, the company’s mission is to inspired kids, especially girls, into technology and coding, using cool female role models, stories and personalised missions.

C.I.A. is great for developing children’s imagination as they play at being master spies. Both Jake and Grace have very vivid imaginations so enjoyed the theory, Grace is a bit young, but if Jake was being a super spy so was she, even though she had no idea what one was!

Jake loves the thought of receiving secret messages that are in code for him to decipher. I think this is one he will enjoy more and more as he gets to understand more of the tasks.

It’s now over to you and your super spies!

Nanna Jane


We have been given a Detective Dot Megapack worth £18.99 to giveaway to one lucky entrant. If you would like a chance to win, just enter the rafflecopter giveaway form below.

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20 Thoughts to “Look out for the CIA – Children’s Intelligence Agency”

  1. Lynsey Buchanan

    Super Secret Spy – I asked her she said it sounds good

  2. Ali Fanstone

    my grandaughter Elisha would be Secret Agent Elz-Belz (thats her nickname) and she would have a secret py weapon which would be a little bell that rang when ever someone lied


    Agent porkchop because hes a pet detective expert

  4. Michelle T

    Detective Dot looks awesome.

  5. Tee simpson

    My daughter would call herself secret agent diamondgirl because she said she would shine diamonds in peoples eyes for them to tell their secrets

  6. amanda

    my name would be… supersuckermom as im a super mom but im also a sucker for their sob stories!!
    my little girls would be: attigirl – asin attitude! she has the worst attitude i have ever witnessed but shes too cute with it too
    my little mans would be: fatpants as hes a greedy little monkey and i cant fill him up!!

  7. Ruth Harwood

    Probably Silence because they can creep up on us at any time!!

  8. Kay Sherman

    My son said bilbo boy – we call him bilbo his names Billy ol

  9. Ashleigh Allan

    Super spy because would hopefully be really good at it

  10. Kayleigh Watkins

    What a fantastic idea, we are all equal yet these stats are shocking xXx

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