Lansinoh Feed Your Baby with Confidence
Lansinoh was founded by Rasheda Hagen in 1984 to offer breastfeeding women a safe and effective alternative to the highly cosmetic products that were available for nipple soreness – a major reason for failing to establish successful breastfeeding relationships. When mum’s choose to breastfeed, Lansinoh believes they should have the support and encouragement they need to experience all its benefits, and ensure baby feels the same. We’ll always take our mothers seriously and their needs personally, creating high-quality products mum’s want and can trust as they nurture their babies and develop a special bond only formed in motherhood.
Planes, trains and automobiles: why is breastfeeding on the move still taboo?
Following national success, Lansinoh relaunch the UK’s Feed with Confidence Awards, designed to celebrate the people and places across the UK who are supporting breastfeeding mum’s.
In 2016, just under 750,000 babies were born in the UK with over 80% of mothers starting to breastfeed their babies. However, according to Public Health England latest statistics on breastfeeding prevalence at six to eight weeks after birth, the number of new mum’s breastfeeding at this time is 43.7%*. This number is low, especially when compared to countries like Norway, which achieves rates of 80% at 3 months**. Why does the UK have some of the lowest rates of breastfeeding in the world?
To understand this issue, Lansinoh carried out research amongst 1000 people, looking at perceptions of breastfeeding in public. The study found that people feel uncomfortable with women breastfeeding on public transport, people over 65 are more accepting of mum’s breastfeeding in public spaces, and people in Wales are more comfortable with breastfeeding compared to other regions in the UK. The Equality Act 2010 made it illegal to ask a woman to stop breastfeeding in public, so why is breastfeeding in public such a national taboo?
A government study found that although 72% of the British public outwardly support public breastfeeding, over half of breastfeeding mum’s take steps to cover up and 34% feel embarrassed and uncomfortable***. Research carried out by Lansinoh found that 37% of men and 41% of women find women breastfeeding on a bus uncomfortable, whilst mum’s breastfeeding on the underground were frowned upon by 34% of men and 44% of women****. Although a third of those surveyed admitted that they were not comfortable seeing a woman breastfeeding in front of another woman, the research also found that the longer the journey, the less people find an issue with a mother breastfeeding in a public space.
“Breastfeeding is an incredibly important part of relationship building between mother and baby and we’re committed to helping and supporting mum’s who choose and are able to breastfeed. The Feed with Confidence Awards 2017 received hundreds of nominations from across the UK” explains Kevin Vyse-Peacock, CEO, Lansinoh Laboratories. “We’ve relaunched the campaign to continue to celebrate not just the places that support breastfeeding mum’s, but also the people who encourage and support breastfeeding in public.
Experts agree that there are positive health benefits for both the child and the mother. Breastfeeding is known to provide protection against infections, diarrhoea and vomiting in babies and it is thought to reduce the risk of obesity and other diseases in later life. For mum, breastfeeding lowers the risk of breast and ovarian cancer.
Michelle Lyne, Professional Education Advisor at The Royal College of Midwives (RCM), says: “Evidence clearly shows that breastfeeding in line with WHO guidance brings optimum benefits for the health of both mother and baby. The RCM believes that breastfeeding also has a positive impact on mother-baby relationships and nurturing of maternal and infant mental health.
“For women who choose to breastfeed it is so important that they feel supported not only by midwives, but by their family and friends too. Women should not feel guilty or embarrassed about breastfeeding in public and as a society we must continue to develop a culture of positive support for women who wish to breastfeed and educating the public is key to this.
“Women breastfeeding should not be made to feel uncomfortable or guilty. The Equality Act 2010 makes it illegal for anyone to ask a breastfeeding woman to stop breastfeeding, or cover up or leave a public place, such as a cafe, shop or public transport.”
Feed with Confidence Winner
Kellie, the 2017 Feed with Confidence Winner said “I was delighted to win the Feed with Confidence 2017 Award. I have worked very hard to create a warm and inviting space for everyone. It can be very daunting for new mum’s to breastfeed in public and it’s important that they are supported and made to feel welcome”.
Do you know a cafe, a shop or a friend who’s helped you to breastfeed with confidence? You might know a brilliant midwife who’s helped you on your journey or it might be your local health visitor who is still supporting and encouraging you! We’re looking for the places and the people who make breastfeeding a positive experience.
The Feed with Confidence Awards 2018
The Feed with Confidence Awards 2018 are recognising people and places that help to support mum’s and positively change perceptions. Did you know you can nominate a person or a place for the awards here. The closing date for entries is the 31st December 2018 and the winners will be announced in January 2019. (Keep scrolling down for a chance to win a Lansinoh Breast Pump)
All nominations will go into a prize draw to win a family friendly mini break which is a short break of two nights for a family of four staying at one of Luxury Family Hotels’ beautiful hotels in the UK such as Fowey Hall in Cornwall, Wooley Grange Hotel on the edge of the Cotswold, The Ickworth Hotel in Suffolk, The New Park Manor in Hampshire, Moonfleet Manor in Dorset and the Pollurian Bay Hotel in Cornwall.
Tips for Breast Feeding Outside the Home
Below are some breastfeeding tips to help mum’s when they are out and about:
If this is your first time venturing out, buddy up and take a friend with you. They can offer you support if you need it.
Join a breastfeeding group. It’s great being around other mum’s who are breastfeeding. They have a wealth of knowledge and experience. But you will find that you also have lots of knowledge other mum’s will find helpful too.
If you feel uncomfortable feeding in public, wear a sling or loose clothing. But remember that once baby is latched, you show no more breast than the woman at the next table with her sun top on! Once you’ve started feeding in company a couple of times, you’ll start feeding with confidence!
I used to use a blanket or muslin sheet, most times no-one even knew I was feeding.
I fed all my five children for as long as I could, but sadly I couldn’t produce enough milk for them, greedy monkeys and with Mummy H my milk dried up, so they had to be bottle fed after that. I used a pump especially when I was tired, it also gave Grand Dad Al a chance to feed his child too.
I missed the cuddling and special times of breast feeding once it had ended and the convenience, waking up in the night with out having to think about making a bottle, warming a pre-made one, just a quick nappy change and everything was ready – on tap you may say.
Mummy H breast fed both Jake and Grace. Jake for about four month, but like mother like daughter, they both wanted more, so had to be bottle fed.
We have both tried to encourage and support other mum’s who want to breast feed,
Mummy E did a review of a Lansinoh breast feeding pump here and the lovely people at Lansinoh has offered us a manual breast pump to giveaway.
If you would like a chance to win, then enter our Rafflecopter below!
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Question is “Do you have any baby feeding tips? ”
* https://www.gov.uk/government/statistics/breastfeeding-at-6-to-8-weeks-after-birth-2017-to-2018-quarterly-data. ** http://www.infactcanada.ca/goodgood.htm.
****All figures unless stated otherwise are according to research on a nationally representative sample of 1000 UK adults. Carried out by ID Insight Consulting on behalf of Lansinoh, 2017.